Ever been looking for accommodation on the internet only to think “better check the reviews before I go any further”?
I have, and no doubt a lot of you would have as well.
Reviews are a great tool in this social, digital world we live as consumers to help us make better informed decisions when looking to do business with someone.
But what about you as the business owner?
Well, guess it can flip both ways.
Get great reviews and sure will help encourage others to call.
What about the potential for bad ones? Yep that’s always there and if someone does dish out some tough love, you have the great opportunity to “deal with it professionally”. And how you react to a negative review can in many cases help your cause to win new ones. Certainly never ignore them.
That aside how do you actually get reviews online?
Firstly it is pretty easy, in fact you may even have it up and running with your business without even knowing. You can use reviews via your Google+ page. If you don’t have that make sure to download our report here which shows you how to use Google to get more business.
From there you have 2 options.
First, hope clients will go and post a review for you. But most people won’t think to do this as we are all pretty busy.
Secondly, you can ask people to. And even with this there is an easy way, sure you can ask when they leave the salon but I suggest you actually either give them something that prompts them such as a small flyer or email them 1 day after with something along these lines:
I just want to thank you so much for visiting our salon yesterday, without clients like you, our lives would be pretty dull….
I am hoping I can ask you a small favour, would you be so kind to share your experience with others on our Google+ page, see the attachment for how you can do that if unsure. This will help others to know what to expect when they visit us and in turn us to increase our exposure. Etc etc….”
The good thing about an email is they will be sitting on the computer or their device of choice and from there it will be easy for them to actually post the review.
Now WHY should you do this?
Other than it being a great way for potential clients to discover how great you are, there is a loaded reason…
Getting reviews on your Google+ page can indeed increase your exposure to new clients by improving your positions on the search engines. Plus you can get gold coloured stars for your reviews which will help you stand out from the salons & spas that don’t.
Now if you look at the image here you will see how the top listings actually have reviews whereas the others don’t. Coincidence? Hmm I can’t speak for Google but I think not.
So if you do decide you do want to encourage Google reviews try and make it as easy for your clients as possible, even give them with the email a step-by-step guide on what to do with visuals, that way you have a greater chance of them actually posting a review for you.
Summing up, more reviews is likely to increase your position on Google+ listings, so is it worth it? Yes…
If you need a hand at all with this or any questions please always feel free to shoot us an email, call us or post on FB.